In 2004 Jerry Coria graduated in TV and Film and started in writing and directing. He initially freelanced as a Videographer, Director-producer for numerous TV segments, and collaborating with an eclectic set of photographers & directors. Jerry began developing his direction In 2008, Jerry decided to step behind the camera officially and developed a successful photographic career taking him around the globe.

in 2008 he traveled to Japan in where he began to work with well-known celebrities as well as with Top names from Hollywood.